How the Gulf Became Global Sport's New Centre of Gravity
Sports

How the Gulf Became Global Sport's New Centre of Gravity

A decade ago, global sport organisers viewed the Arabian Peninsula as an emerging market — promising but peripheral. Today they view it as the market. The transformation has been swift, deliberate, and extraordinarily well-funded, but it would be a mistake to reduce it to cheque-writing. The Gulf's rise in sport is also a story of infrastructure, hospitality, and a genuine cultural enthusiasm for competition that predates Vision 2030 by generations.

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